Getting it down on paper

West Linn Paper Company is a small, independent mill specializing in competitive and reliable products in the coated free-sheet paper market. They wanted a refreshed look and design for all of their printed collateral. They needed a full suite of sales tools as well as a direct mail campaign to target both past and prospective new customers.


Completely customizable

We created custom illustrations to be used throughout the collateral. To package it all together, we designed a customizable folder to hold print sample sheets, data sheets, info sheets and swatch books. It has a die-cut window that can reveal a line of paper or corporate logo. This allows the folder to be used for all the sales tools in any combination, making it recongizable at first glance.

Completely customizable

We created custom illustrations to be used throughout the collateral. To package it all together, we designed a customizable folder to hold print sample sheets, data sheets, info sheets and swatch books. It has a die-cut window that can reveal a line of paper or corporate logo. This allows the folder to be used for all the sales tools in any combination, making it recongizable at first glance.




The power of RE

We developed a direct mail campaign featuring the Nature paper line to tie in with a micro site. We created the campaign based around "The Power of Re-," highlighting the recycled content of Nature paper. We created a perpetual calendar that could be RE-used to emphasize this theme. We designed and developed the micro site featuring a beautifully animated nature scene and info request form.