Mixing Charm & Modern Luxury

Sterling Hotel was ready for an exciting look reflecting updates that were made to the hotel itself. Located in a historic 19th century building, Sterling Hotel wanted a brand and web site that incorporated the elegance, charm and sophistication of Victorian architecture, while still feeling modern and fresh. 


A FRESH NEW IDENTITY

We developed a fresh new identity that reflects both the historic building as well as the ultra-modern renovations throughout the hotel. The words are framed by a scrolling flourish that is reminiscent of the adornments in Victorian architecture. The classic flourish is paired with a contemporary typeface to form a cohesive logo that is rooted in the past and looking to the future. 

A FRESH NEW IDENTITY

We developed a fresh new identity that reflects both the historic building as well as the ultra-modern renovations throughout the hotel. The words are framed by a scrolling flourish that is reminiscent of the adornments in Victorian architecture. The classic flourish is paired with a contemporary typeface to form a cohesive logo that is rooted in the past and looking to the future. 



A REINVENTED WEB SITE

Zoom Creates also set out to reinvent Sterling Hotel’s current website to reflect both the traditional and cutting edge through the use of warm textures and modern type treatments. Redesigned with an intuitive interface, the site is easy to navigate, it showcases the hotel’s unique details, and it pulls customers in.