Getting Adapted

Zoom Creates was presented with the opportunity to work with Ninkasi Brewing Company to transition their existing website into a responsive design. Their past site was designed in-house, but wasn't functioning to meet all of the needs of their audience. The site needed to present their online visitors with a seemless experience, regardes of their device. Their goal was to leverage the existing design and content, but rebuild the site, so that it could be viewed across desktop, tablet, and mobile devices. 


Modifying the Experience

Working with the original look and feel of the website, our design team reworked the existing layouts and sitemap to allow the design to respond dynamically to a users screen size and create a more streamlined experience. A mixture of wireframes and design mockups were created to show examples of how specific pages of the website would appear between devices and to demonstrate user interaction across the website. The responsive layout was then implemented and built on a new, more user-friendly CMS, allowing for Ninkasi in-house maintenance and easy up-keep.