A Fresh Look

Bay Isle Key is a large garden style appartment located in St. Petersburg, Florida. After a recent renovation of the property, they approached us in need of a refreshed logo and a new website that showcased their high-end units, fresh outdoor community spaces and modern coastal vibe. 


Branding the Bay

Hand in hand with the property, we first launched into redesigning their property logo. Bay Isle Key wanted to keep a sunny, coastal look for the new brand, representing the Floridian and property lifestyle. The logo was designed using a unique seashell/palm leaf icon with vibrant turquoise and subdued brown, pulling inspiration directly from the nearby coastline. The end result was a new brand that felt fresh, modern and approachable. 

Branding the Bay

Hand in hand with the property, we first launched into redesigning their property logo. Bay Isle Key wanted to keep a sunny, coastal look for the new brand, representing the Floridian and property lifestyle. The logo was designed using a unique seashell/palm leaf icon with vibrant turquoise and subdued brown, pulling inspiration directly from the nearby coastline. The end result was a new brand that felt fresh, modern and approachable. 


Effortless Experience

Once the Bay Isle Key logo and color palette were established, we pushed forward with designing and developing their online presence. The website was designed to showcase large property photography, truely representing the look and feel of the lifestyle at Bay Isle Key. Built with a fully responsive layout that adapts to your screen size and the ability to browse flooplans and apply online, the website makes it effortless for visitors to find what they need and explore the unique details of the property.