A powerful brand identity

CMN was ready to launch its organic, coffee-based body product line, Barista Bath & Body, into the retail market. We developed a powerful brand identity that included product packaging, print collateral, marketing tools and an e-commerce web site. We partnered to create a go-to-market strategy for retailers, coffee shops, salons and hotels.


A modern yet luxurious look

Zoom Creates built a brand with a clean, modern aesthetic. The color palette evoked coffee with deep brown and gave a sense of luxury with warm silvery metallic. We used rich, textural photography to create a visual feel of coffee as the key ingredient and distinguishing factor in the product line. Contemporary design elements paired with bold photography tied the materials together.

A modern yet luxurious look

Zoom Creates built a brand with a clean, modern aesthetic. The color palette evoked coffee with deep brown and gave a sense of luxury with warm silvery metallic. We used rich, textural photography to create a visual feel of coffee as the key ingredient and distinguishing factor in the product line. Contemporary design elements paired with bold photography tied the materials together.



Flexible and elegant packaging

We integrated the textural photography and minimalist look throughout the packaging. We matched the color of each label to the product inside to create a seamless design that highlighted the beautiful colors of their product line. We designed the system to accomodate varying sizes and shapes of containers. Along with the full line of products, we developed a variety of packages, from a travel collection in a zipped pouch to an executive set in a handsome dark-stained wood box.



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